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Makers of Box Office and Point of Sale Software

Makers of Box Office and Point of Sale Software

 

The Palace Theatre

The Palace Theatre
80 Hanover Street
Manchester, New Hampshire 03101
Ph: (603) 668-5588
www.palacetheatre.org 
Tickets:
www.palacetheatretickets.org 
 

Palace Theatre Vital Stats:

Seating Capacity: 876 Reserved Seats
No General Admission Seats
Typical Season: 50 Attractions
Year Round
70,000+ Tickets Annually
POS Needs: Educational Course Fees
Facility Rentals
On-Line Donations
Background:
First opened in 1915, today the Palace Theatre is a beautifully restored 876 seat professional performing arts center. In an area that once had 22 theatres, this historic building is now the sole survivor of “The Great White Way.” The Palace holds typically 45-50 shows per season, which runs year round, with an annual paid attendance of over 70,000.

The Palace first begin using NCS Tick-It! software in 1997, with Tick-It! 97. They have continually upgraded culminating with Tick-It! Trak Pro in April of 2006. In 2002, The Palace Theatre began using a third party service called CyberSEATS for internet ticketing integrated with their existing Tick-It! 2K system. This internet service was discontinued at the end of its contract term (in 2005) for unsatisfactory performance.

Challenges:
The challenges at the Palace were many. First, the staff had a long history using NCS Software, going back to one of the earliest versions of the company’s box office software. The newer Trak Pro system was significantly different, and the smoothest possible transition from one system to the other had to be worked out. Second, the Palace had gotten its many customers used to the idea that Internet based ticketing would be available around the clock. With the demise of the CyberSEATS service, the Palace management was looking for a “rock solid” integrated system from a single vendor, so that there could be no “finger pointing” should any problems present themselves. The Palace also required the ability to accept donations and collect other fees and facility rental charges, in addition to just selling tickets.

Solution:
Based on a positive nine year relationship, the Palace opted to upgrade their box office system to a complete Trak Pro installation from New Concepts Software, Inc., with optional Inventory and Package Modules, as well as the web based ticketing system. By bringing the web based ticket sales onto their “in house” server, communication time lags were removed, as there was no “third party” server to facilitate internet transactions. Internet sales reliability was dramatically improved, and the Palace was actually able to collect two thirds of the fees from their internet sales, instead of paying the entire amount to a third party. This boosted the profitability of on-line sales for the theatre. With improved internet reliability and reduced per ticket fees, internet transactions now average about 21% of ticket sales by dollar volume.

The Palace can now sell Tickets, charge various Production Fees, ring up Camp Registration Fees, Sell Gift Certificates and Special Memberships all from the same system. Reporting is available in house, as well as on the internet 24/7.


Here is an example of Palace Theatre’s “Print at Home” ticket. It prints from the customer’s computer at home as an exact sized, 2 inch by 5½ inch ticket, with the same “stock” as a thermal ticket produced at the Box Office! The bar code enables ushers at the Paramount to determine the validity of the ticket upon presentation for entry.

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